Benefits of Responsive Website Design

Benefits of Responsive Website Design

This has been hailed as the ‘Year of Responsive Design’, and with increasing preference of readers to read news online across multiple devices (i.e. tablets and smartphones), it is becoming increasingly important.

1. Increasing your reach to tablet and mobile audiences

The proliferation of web applications on tablet and mobile devices has been the driving force. Traditionally users would be re-directed to a device-specific site, but now one site can be implemented across devices.

Tablet sales may exceed 100 million this year, meaning that responsive design has never been more important. Some responsive websites are already experiencing up to 40% traffic from tablet and mobile devices, giving a strong commercial imperative to accommodate smaller screens in a unified design.

2. Increase sales and conversion rates

Consistent user experience, devoid of redirections or CSS, will have a positive impact on conversion rates. Responsive design removes many old inconsistencies of multiple sites such as functionality and performance.

3. Consolidate your analytics and reporting

A single responsive site means no longer having to track user journeys, conversion paths, funnels and redirections between sites. Tools like Google Analytics are now optimized to handle multiple devices and responsive reporting. Tracking and analytics will continue to function and be condensed into a single report, enabling easier monitoring and analysis.

4. Increase your visibility in search engines

Responsive Design means you can manage one website with a single set of links. This allows you to focus on link outreach with a consolidated Search Engine Optimisation (SEO) strategy unified across devices. Quality content which is regularly released improves your search engine ranking page positioning. Fewer resources can be wasted in low-level duplication of content across sites, increasing your chances or a higher ranking.

5. Save time and cost on mobile development

Standardized testing methodologies can now be used, removing the development, support and maintenance overheads related to having device-specific sites.

6. Save time and cost on site management

A single administrative interface can easily be optimized, using layout and work flow tools to manage the correct content, or site templates that are being used for different devices.

7. Enhance user’s offline browsing experience

The offline browsing capabilities of HTML5 means that sites can be easily accessed ‘on the go’. Contained in hybrid HTML5 web applications will increasingly be consumed on the move and in the absence of an internet connection.


Responsive design keep you ahead of the trend. The demand for media-rich mobile internet and apps is burgeoning, so several important implications must be addressed – development and maintenance costs, visibility in search engines and better conversion rates. Tablet and smartphone sales are exploding. Responsive design is key, and content consumption on mobile devices will only continue to increase.

Ready to make your move ? Let’s talk then…


  • avatar
    David Hudson says:

    Working with Mr Singh was a pleasure, he produced the artwork for our national conference brochure and did a great job. I found him very helpful with suggestions, available for consultation when I needed him with a good level of attention to detail. I will definitely work with him again in the future if I need to.

    • avatar
      Carlos Cordal says:

      Mangat created a detailed website development plan for my family run company, taking the time to get to know our business and understand what we hoped to achieve. After thorough consultation he put together a comprehensive overview that has been very valuable. Thanks Mangat and aniwebdesigns team, a real pleasure to work with you all

    • avatar
      Antony Kitson says:

      I had the pleasure of working with Mangat and his team when he did my website, social media, and marketing campaign for my company. Mangat is instantly likeable, highly professional, and the expertise and results he delivers is second to none. I would highly recommend Mangat to anyone wanting to achieve great results for their company

    • avatar
      Eric says:

      It is my pleasure to recommend Mangat, he is a highly qualified and trained web professional, ethical and an endless worker. While he finds solutions to obstacles presented in transactions, he is proactive, foresees problems before they arrive and recommends a strategy. Mangat is an outstanding negotiator and has great people skills, he is a leader and is involved in multiple activities at the same time, yet he manages to take good care of business and his clients. It has been a pleasure having him on my team for 2 years now and so far we have developed all web projects successfully.

    • avatar
      Katie Osborne says:

      Mangat has been supporting me with my Magento website since June 2013. My work life balance has significantly improved as a direct result of the expert service provided by Mangat. It feels fantastic to work with someone that is totally confident, very experienced and operates in a friendly professional manner at all times. I’m looking forward to a long relationship with aniwebdesigns team

    • avatar
      Jason Pratt says:

      I often amazed at Mangat’s ability to take an idea and make it into an opportunity. He have this wonderful way of seeing the end result in a project and making the path needed to make the job a success. His integrity is among the highest I have had the pleasure of seeing in action. I would recommend him to anyone that is looking for a solid partner to work with. I consider him a friend as well as an associate.

    • avatar
      Sarah Brasser says:

      If you’re looking for an all-around expert at website development, Mangat is your guy. He did a fantastic job for me, particularly in terms of woocommerce implementation on my website and I was quite impressed with his and his team’s knowledge and expertise. I would highly recommend him and will most definitely work with him again in the future.

    • avatar
      Margaret Todd says:

      Singh is one of the top web professionals I’ve had the pleasure to work with over the years. He will go the extra mile to ensure the customer’s needs are met and will help in designing concept till client not approve it through unlimited revisions and unique solutions to accomplish that goal. He is a master strategist and has the ability to see from 30,000 feet while keeping his feet on the ground enabling him to oversee the entire scope of website. He follows through with each relationship to build a strong two-way relationship with each client throughout the life of the relationship. He’s an outstanding, proven leader who’d able to build strong, effective teams in any situation. He is easy to work with, hard working, creative and bright.

    • avatar
      Kareen Turner says:

      Mr Singh is a real gem of a person, who is both passionate and knowledgeable about everything he touches. I haven’t done any business with him yet but we had thorough discussions about how website world works. I appreciate every opportunity I have to interact with him at 4Networking meetings, and always leave each meeting a little bit smarter, and wiser.

    • avatar
      Hayley Pearson says:

      We have worked with Dhiman for almost two years. Many more to come hopefully. Fun, easy to work with and productive are words which I would best describe the relationship. He is also someone I now consider a friend.

    • avatar
      Richard Spooner says:

      Among his various strengths, I have worked with Mangat in the area of Digital Marketing. His Superb Networking & Strategist Skillset is pure genius! Mangat is someone you want on your side! Highly Recommend!

    • avatar
      Rachel Green says:

      Mangat is a very driven young web master, who excels quickly in anything he sets his mind to. He has done great work as a web partner for me for the past couple of years and he is one of the most action oriented web partners I have. If you want to work with a visionary that acts upon what he sees as being possible, then you want to work with Mangat.

    • avatar
      Fernando Trejo says:

      Mangat is one of the most creative talents I know. He’s an idea guy who actually takes it to the streets. He and his company are an extension of my practice, a necessary part of managing my E-Commerce website. I have remained impressed with his level of expertise, quick follow-up, and resourcefulness. I would recommend Mangat to anyone looking to improve their shopping portal and IT consulting.

    • avatar
      Mark Howell says:

      Mangat is a consummate professional; smart, personable, visionary and driven. He has a great sense of humor and is fun to work with. His respect for the people around him makes Mangat a unique Leader in any organization. He is constantly looking for new, innovative ways to deliver quality services to clients. Mangat is a very effective business leader.

    • avatar
      Gazza Curran says:

      Mangat and his team are excellent they go the extra mile so your project is perfect, noticing when graphics supplied arnt good quality, fast responses more I shall be using you guys for more clients projects.